2005-06 KZFR ANNUAL REPORT
FINANCIAL GROWTH
Increased KZFR listener pledges & donations by:
Conducting 3 direct mail appeals before each pledge drive
Expanding Underwriting Revenue & Consulted with KVMR on Data System
Conducting major fundraising events (Bocci Ball, Touch of Chico)
Increased long term station stability by:
Researching and applying for grants (New Voices, CPB)
Investing $55K in a growth account for building purchase
COMMUNITY OUTREACH
Increased the number of KZFR listeners by:
Co-Sponsoring Events such as BEC Annual Dinner & Presented Media Award; CA World Music; CCY; Peace Center; Chico Women’s Club
Continuing to have a booth at the Thurs Farmers Market; distributing program guides in regional business via “Ambassador” project; aired “Community Calendar” of local events; aired “Music Calendar” of music events; and a Pioneer Day Parade entry
Hanging a KZFR Street Banner in downtown Chico to announce pledge drives
Finalizing and distributing a KZFR brochure to businesses and organizations
Conducting and analyzing a Listener Survey
Installing a lighted KZFR sign in a window facing the park
Continued to improve staff and volunteer recognition and appreciation by:
Presenting monthly recognition for “Volunteer of the Month”
Conducting our 2nd Annual Volunteer Recognition/Awards ceremony and dinner at Sierra Nevada Brewery for all Programmers and a guest with a “Volunteer of the Year” Award and on-going on a plaque with their name
Continued to cultivate a culture, opportunities and resources for volunteers to be “ambassadors” of KZFR to the larger community by:
Publicizing and encouraging programmers and other volunteers to help with outreach activities
Holding two “All Station” meetings to inform and get input from Programmers
Holding two joint Program Council /BOD meetings for improved communication and planning
ORGANIZATIONAL DEVELOPMENT
Continued to develop board member training and orientation by:
Updating as needed Board Binders with: Committee Assignments; Members Roosters & Terms; Goals; Motion Logs)
Held a one day BOD / staff retreat with speaker from NFCB
Improved recruitment of new board members to the BOD & PC by:
PSA’s for vacancies using KZFR and other media
Continue to Improve staff workspace and equipment by:
Approaching the landlord and other tenants regarding additional rental space
Purchasing and installing new computer system and phones
Conducting an inventory of all equipment annually
Renting a storage unit for infrequently used equipment, files and supplies
Purchasing adjustable tables for meeting space
Installing a security light so programmers can lock studio door and yet know if someone is in the hall and wanting entrance
PROGRAM EXPANSION IDEAS
Continue to Explore the financial impact of news department; live remote and web broadcasting by:
Forming a Remote Broadcasting Committee and meeting with Sierra Nevada
Forming News Dept. Committee, writing a grant and conducting Pledge Drive fundraising efforts
Researching web casting costs, companies and internet server; programmer education and form signing; and, upgrading our computers
Approved by BOD 12/13/06